Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development.[1] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.[1]
Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.[citation needed] The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.[citation needed]
The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.
1. Identificacion de palabras que no se conocen su significado: uso del diccionario( 5 Palabras)
knowing - Conocimiento
Overcapacities - Exceso de capacidad
Staying- Quedarse
Achieving - El logro de
Developing- Desarrollo
2.Tiempo verbales( selecciona 1 ejemplo para cada tiempo Verbal presentes en el texto)
Marketing is used - Presente Simple
3. Idea principal del texto (en español)
La mercadotecnia es el proceso mediante el cual las compañías a crear interés en los clientes productos o servicios. Genera la estrategia que subyace en las técnicas de venta, comunicación empresarial, y desarrollo empresarial. [1] Se trata de un proceso integrado a través del cual las empresas a construir relaciones sólidas con los clientes y crear valor para sus clientes y para ellos mismos.
4. Categorias lexicales: (2 ejemplos por categoria) : •Palabras de contenido:
•Palabras de Función:
•Verbos: communication,integrated
•Adverbio: profitable, effectively
•Adjetivo: new, major
•Artículo: The term ,
•Preposiciones: from , by
•Conjunción: and, or
•Cognados verdaderos: components, organizational.
•cognados Falsos:
•Sufijo: developing , delivering
•Prefijos: interest , overcapacities
Ejemplo 1
Marketing is used to identify the customer
1.Frase nominal: Marketing is
2.Nucleo de la frase nominal: Marketing
3.Frase verbal :used to identify the customer
Ejemplo 2
The term marketing concept holds that achieving organizational
1.Frase nominal. The term marketing concept
2.Nucleo de la frase nominal: The term marketing
3.Frase verbal : holds that achieving organizational
Ejemplo 3
Marketing evolved to meet the stasis in developing new markets
1.Frase nominal: Marketing
2.Nucleo de la frase nominal: Marketing
3.Frase verbal : evolved to meet the stasis in developing new markets
C.- Estrategias de lectura:
Prediccion: (busca un articulo que tenga una imagen que te ayude a predecir)
Skimming:
•Palabras claves: San Francisco, California
•Palabras que se repiten:San Francisco, California,United States, war,
In 1776, the Spanish established a fort at the Golden Gate and a mission named for Francis of Assisi on the site.[15] The California Gold Rush in 1848 propelled the city into a period of rapid growth, increasing the population in one year from 1,000 to 25,000,[16] and thus transforming it into the largest city on the West Coast at the time. After three-quarters of the city was destroyed by the 1906 earthquake and fire,[17] San Francisco was quickly rebuilt, hosting the Panama-Pacific International Exposition nine years later. During World War II, San Francisco was the port of embarkation for service members shipping out to the Pacific Theater.[18] After the war, the confluence of returning servicemen, massive immigration, liberalizing attitudes, and other factors led to the Summer of Love and the gay rights movement, cementing San Francisco as a center of liberal activism in the United States.Today, San Francisco is a popular international tourist destination,[19] renowned for its chilly summer fog, steep rolling hills, eclectic mix of Victorian and modern architecture and its famous landmarks, including the Golden Gate Bridge, cable cars, and Chinatown. The city is also a principal banking and finance center, and the home to more than 30 international financial institutions,[20] helping to make San Francisco eighteenth place in the world's top producing cities, ninth in the United States, and fifteenth place in the top twenty Global Financial Centers.
Scanning: (Preguntas puntuales sobre fechas, sitios, etc) (utiliza una biografia referente a algun autor de tu area de experticia)
En este articulo podemos apreciar que el creador nos esta hablando de la ciudad de San Francisco California, con la foto el esta haciendo referencia al puente de esta ciudad, este puente es referencia de esta ciudad Californiana.
•Marcadores de definicion:
San Francisco is the fourth most populous city in California and the 12th most populous city in the United States
•Marcadores de tiempo:
Today,1776, 2008
•Marcadores de secuencia
fourth, 12th most , 13th-largest metropolitan area
Text http://es.wikipedia.org/wiki/San_Francisco_(California)
Image http://es.wikipedia.org/wiki/San_Francisco_(California)
